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With complex and multi-channel customer interactions and today's difficult economic conditions, it's even more important to maximize promotions and marketing activities.
Managing Customers for Profit:
Why Customer Centricity is Critical
featuring Dr. V. Kumar & Cathy Hotka
Learn how customer-centric strategies provide a single vision of your customer across all interactions and touch points. By understanding each Customer's Lifetime Value (CLV), you can increase share of wallet and customer loyalty.
During this on demand webinar event, you will discover why:
- Customer Lifetime Value is an essential measurement for long-term, cross-brand penetration
- Customer Centricity is a fundamental and critical piece to business success
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PRESENTATIONS BY: |
MODERATED BY: |
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 Dr. V. Kumar
Executive Director, Center for Excellence in Brand and Customer Management
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 Cathy Hotka
Principal Cathy Hotka & Associates
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Dr. V. Kumar's pioneering research on Customer Loyalty and Customer Lifetime Value has received attention worldwide. His research has been widely published in premium journals such as Journal of Marketing, Harvard Business Review, Journal of Marketing Research, Marketing Science, and Operations Research to name a few. He was recently ranked as one of the top five scholars in marketing worldwide. |
Cathy Hotka knows most of the retail CIOs in North America, and creates opportunities for retail IT leaders to network with one another. She creates networking events, summits, and parties for retailers, and helps technology companies create go-to-market strategies for retail. Clients have included the largest technology companies, retail media and event companies, and associations. |
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 Joe DosSantos
Senior Director, Retail Field Solutions, Siperian
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ABOUT SIPERIAN:
Siperian offers a complete, integrated software platform for master data management (MDM). Siperian MDM Hub™ uniquely adapts to different architectural styles to meet companies' evolving business needs. Pfizer, Forest Laboratories, Allergan, State Street Bank, Deutsche Bank, Depository Trust and Clearing Corporation, EcoLab, EMC Corporation and LexisNexis are among the Fortune 500 companies placing their trust in Siperian solutions. |
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Joe DosSantos is Senior Director, Field Solutions for Siperian, Inc., covering vertical markets such as Retail, Financial Services and Life Sciences. In this capacity, Mr. DosSantos consults with companies around the world on how to address meaningful business problems with the use of master data management technologies and concepts. He has been instrumental in helping customers create business cases for Master Data Management initiatives and guiding their successful implementation. Prior to joining Siperian, Mr. DosSantos spent a decade as a management consultant implementing ERP, CRM, and BI solutions. It was there that he first began to understand the criticality of master data to enable these solutions and where he developed expertise in emerging data management tools and processes. |
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